LINDA MASON

GRAND STREET between Thompson and Avenue of the Americas.

A famous make-up artist, Linda Mason's retail location has this eternal coolness of the 80's.
The bold and rythmical splash of the neon colors signifies the graceful chaos of era she was first recognized as the defining make-up artist.

Biz Info:
LINDA MASON
26 Grand Street Gr Fl.
New York, NY 10013
Phone: 212 625-0490

VERY LUCKY STRIKE

GRAND STREET between West Broadway and Wooster.

If you are shopping in Soho and looking for a place to sit down for a bit to have something to eat and drink, I highly recommend Lucky Strike.
First and for most, I love the inside decor. Its style of classic French bistoro (my favorite!) really sets its coolness.
And of course, the food is delicious. My favorite is French onion soup and egg benedict (yummmy!).

Unlike any other restaurants in this area, this place is more low-key and less chaotic. Although Soho is over commercialized, this place still manage to maintain neigborhood atmosphere. I think it is all due to its location. Grand Street is somehow blind spot for tourists and New Yorkers alike. I think it is one of these streets you sometime encounter in New York, which you never visit unless you have a specific reason.



Lucky Strike
59 Grand St
New York, NY 10013
(212) 941-0479
www.luckystrikeny.com

DEITCH "COOL" PROJECT

GRAND STREET between Greene and Wooster.

I love Deitch Project because, well... I love its logo and its store front. They are just so cool and every time I pass by this place, I can't help but to stop to observe this building. Very very inspirationally indulgent.

NY art galleries sometimes get authoritative and intimidating (and thus boring!). But Deitch Project has a fun spirit and down-town cool, which creates the welcoming atmosphere. And the logo and the store front surely reflect the feel. Very well-orchestrated.


Deitch Projects LLC
18 Wooster Street
New York, NY 10013
(212) 941-9475
www.deitch.com

PHOTOGENIC

SPRING STREET between Broadway and Crosby.

Balthazar is just so photogenic.



Biz Info:
Balthazar Restaurant
80 Spring St
New York, NY 10012
(212) 965-1414
www.balthazarny.com

THE CLASSIC

SPRING STREET between Crosby and Lafayette.

The most design-inspirational truck I've ever seen.
Very classic. Couldn't resist stopping by to take a pic.

GOOD-LOOKING SWEETS

2ND AVENUE between 10th and 11th.

Black Hound is not only good for your mouth, but also good for your eyes. After long hours of working in front of a computer, go to Black Hound to get the healing treatment for your eyes.



Biz Info:
Black Hound
170 2 Avenue
New York, NY 10003-5793
(212) 979-9505
www.blackhoundny.com

PORTO RICO IMPORTING CO.

BLEEKER STREET between McDougal and 6th Ave.


Very classic store front. I love its industrial feel.
Their website is also interesting.



Biz Info:
PORTO RICO IMPORTING CO.
201 BLEECKER ST.
NEW YORK, N.Y. 10012
212-477-5421
1-800-453-5908
www.portorico.com

TOO COOL FOR A STOCK ROOM

MULBERRY STREET between Prince and Spring.

@ Shoe.

These shoe boxes are too cool to keep in the stock room.
Brilliant display idea!



Biz Info:
Shoe
247 Mulberry St., New York, NY 10012
nr. Prince St. See Map | Subway Directions
212-925-1735
www.bagandshoe.com
Daily, noon-7pm