Tuesday, January 26, 2010

DEITCH "COOL" PROJECT



GRAND STREET between Greene and Wooster.

I love Deitch Project because, well... I love its logo and its store front. They are just so cool and every time I pass by this place, I can't help but to stop to observe this building. Very very inspirationally indulgent.

NY art galleries sometimes get authoritative and intimidating (and thus boring!). But Deitch Project has a fun spirit and down-town cool, which creates the welcoming atmosphere. And the logo and the store front surely reflect the feel. Very well-orchestrated.


Deitch Projects LLC
18 Wooster Street
New York, NY 10013
(212) 941-9475
www.deitch.com

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